Novo Media joins Channel Media
The Zurich-based media marketing agency Novo Media has acquired a 50 percent stake in Channel Media, effective immediately. Channel Media produces and markets programs such as "Faces TV" on Pro 7, "Faces Magazin," and "Blickfang"—the design trade show.
The previous products of Novo Media, in particular Servus TV - a Red Bull Media House GmbH company - , clip contributions from ZDF Enterprises and TV sponsorship sales activities, will now be marketed by ChannelMedia. Stefan Berger will be responsible for operations and Matthias Luchsinger for business development. The Novo Media staff are also moving to the Channel Media property. The aim is to establish the entire value chain in-house, which should make the marketer an even faster and more agile player on the market, according to a Novo Media press release.
