Euro RSCG Zurich: Getting the Ball Rolling for Credit Suisse
Credit Suisse has extended its commitment as the main sponsor of the Swiss Football Association (SFV) through at least 2016. To promote the contract extension in the media, Euro RSCG Zurich created a video clip.
This film is intended to symbolically underline CS's commitment and its attachment to Swiss football. In a ball relay, Credit Suisse CEO Brady Dougan, current and former national players, junior stars, and coaches, among others, kick a ball across Switzerland under the motto "The ball keeps rolling". The clip can be seen on the Internet both on the CS football page, on the social web, and in short versions in banners, and links to the bank's football platform.
Responsible at Credit Suisse: Sandra Caviezel (Head of Sponsorship Private Banking), Jacek Wojdyla (Strategic Sponsorship Private Banking), Anja Herrmann (Head of Advertising Private Banking), Janou Kammann (Project Manager Advertising). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Inken Rohweder, Suzanne Friedli (art director), Laurie Morard, Lea Fischlin (graphics), Walter Tagliaferri, Rolf Hunziker, Janina Iseli (consulting), Nicolas Bächtold (online programming). Responsible at Ultra: Nicolas Spinner (editing), Fadi Nemr (3D animation), Noëlle Lüdi (in-house producer).
