Last but not least: The retro high tech brewery

What are a bodybuilder, a heavy metal drummer, and a few technicians doing in a former printing plant? They're brewing the new Hahn Super Dry together...

For its latest commercial, the Australian beer brand traveled back to the 1980s together with Publicis Mojo Sydney. An old printing factory was transformed into a "retro high-tech brewery" designed with great attention to detail. A production process with music from Knight Rider, cassette recorders and other achievements of the time. The CEO, who taps his beer directly from the helicopter, rounds off the whole thing. Creating advertising for beer must be great.

 

http://www.youtube.com/watch?v=Hq8tbNEXdlQ

 

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