Neo Advertising expands offering in shopping centers
Neo Advertising, a Swiss provider of digital outdoor advertising, has launched a «digital branding zone» at the Balexert shopping center in Geneva.
The "digital branding zone" consisting of 28 LCD 46-inch screens is located in the new area of the center and will be operational from July 18, 2011, as the company announced on Tuesday. The 43,000m² Balexert shopping center, located in the immediate vicinity of Geneva airport, is the fourth largest shopping center in Switzerland in terms of size and the second largest in terms of footfall and turnover (8.5 million visitors with 383 million euros in sales). Balexert offers a wide range of services, including the largest multiplex cinema in Switzerland, as well as more than 115 boutiques, services and restaurants.
More information: Neoadvertising.com.
