Shining Pictures: Searching for apprentices with a movie commercial
The film production company Shining Pictures has produced a movie theater commercial for the furniture manufacturer Grass. The goal is to position the company among the youth demographic as a modern brand and an attractive employer with a promising future.
The actor in the commercial is Laurin Tschohl, a 4th-year machine mechanic at Grass, who, as an ambassador for the company, dares to bungee jump from the Verzasca dam wall and sprays the company logo on the wall. The film was directed by 23-year-old Patrick Karpiczenko. Gregor Rosenberger from Jingle Jungle is responsible for the sound design. Brian Goff was in charge of the camera. The new apprentice commercial can be seen in cinemas in Vorarlberg.
