DD Com targets family happiness with Swissness for Skoda
With the slogan «Made for Switzerland!», Škoda has been positioning itself for several years as the most Swiss of all car brands. DD Com’s new campaign is designed to highlight that this national approach is family-friendly.
At the center of the key visual is Switzerland's First Family, i.e. Mr. and Mrs. Tell and their children. With mischief and a wink instead of technical bells and whistles, they demonstrate how Skoda keeps the Swiss family happy. The motif is used in all relevant communication channels, including national and regional advertisements, mailings and at the POS.
Responsible at Amag Switzerland: Carol Hochuli, Mario Montanari. Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Matteo Ferrari (graphics), Peter Gehrig (text), Jean Pierre Kuhn, (consulting management) and Sara Renzi (consulting), Noë Flum (photography).
