Sanofi-Aventis new at Freicom
Freicom won the PR account for Sanofi-Aventis in a pitch. Sanofi-Aventis' portfolio includes a wide range of vaccines and pharmaceuticals, particularly in the core therapeutic areas of thrombosis, diabetes, and cardiovascular diseases.
Together with the Swiss Diabetes Association and the cantonal diabetes associations, Freicom organized the Circus Day for children with diabetes for Sanofi-Aventis in various cities throughout Switzerland. For the Tour de Suisse, Freicom organized the presentation of the Sanofi-Aventis-sponsored Type 1 cycling team, in which diabetics take part. Other projects include media work, support during the Tour de Suisse and a campaign for the new BG Star blood glucose meter.
Responsible at Sanofi-Aventis: Dominique Durgnat (Product Manager), Fabrizio Guidi (Marketing & Sales Director). Responsible at Freicom: Reinhard Frei, Christian Jauslin, Raffael Soppelsa.
