Rocket: New appearance for the next generation of carpenters
The Association of Swiss Master Carpenters and Furniture Manufacturers (VSSM) is now using a new visual identity to attract young talent. The Lucerne-based advertising agency Rocket was responsible for its creation.
The centerpiece is the new website with information on carpentry apprenticeships and internships. Interested parties can test online whether they are suitable for the profession. There are also matching cell phone ringtones and a newly created Facebook site. In addition to the online presence, the agency has conceived and designed new image brochures, a trade fair stand and other communication tools. This also includes the promotion of the professional championships. A new image film will follow in mid-April.
Responsible at the VSSM: Christian Roth (Head of Marketing & Communication), Barbara Burger (Project Manager).
