Kretz takes over marketing of Archithema titles
On July 1, 2010, Mediaforce will transfer the marketing of the Zurich-based Archithema Verlag’s title portfolio to Kretz, a subsidiary of Zürichsee Medien. The goal of the new partnership is to gain market share in the advertising sector.
Archithema Verlag publishes the magazine "Ideales Heim", among others. First published in 1928, this special magazine for design and architecture is published ten times a year with a circulation of 27,200 copies and 144,000 readers (Mach Basic 2009/2). The program also includes the title "Umbauen + Renovieren", which is published six times a year (circulation 19,500 copies), as well as the annual themed specials "Küchen", "Bäder", "Garten", "Einfamilienhäuser" and "Wärme". For over 20 years, the publishing house has also published "Atrium", which is produced for the German market and appears six times a year with a circulation of 63,000 copies and reaches 560,000 readers (AWA 2009). Kretz is also responsible for the worldwide marketing of this magazine and the associated themed specials, excluding Germany and Italy.
