Eyekon: Relaunch of MySwitzerland.com
To kick off the summer season, Switzerland Tourism’s new website, MySwitzerland.com, is going live. The Zurich-based design and communications agency Eyekon is responsible for the concept and redesign.
The national tourism platform MySwitzerland.com comprises over 10,000 pages in 16 languages and is visited by more than two million users every month. It has now been redesigned by the agency Eykon, which won a pitch against the competition in the fall of 2010.
A new navigation concept (faceted search), a clear design with Swiss appeal and a variety of useful functions are intended to make travel planning an attractive experience. For example, the magazine view allows you to browse through travel catalogs, set bookmarks, circle interesting objects or even "tear out" the page and pass it on to your travel partner. The map view with a large selection of switchable elements also allows the user to explore the contents of the site by browsing.
A modular design grid formed the basis for the design of all pages. A large number of internal and external applications, including a hotel booking platform, could thus be transferred to the new look. The new website is compatible with all modern browsers and optimized for mobile devices. Eyekon consistently avoided Flash in the client-side implementation and instead relied on technologies such as HTML 5, CSS3 and jQuery. Our partner Pixeltex was responsible for the server-side programming.
