Brenneisen Communications increasingly focuses on innovation marketing
Brand management and marketing communications have been the core areas of Brenneisen Communications to date. They remain so, but will be expanded to include innovation marketing. Effective July 1, 2011, Edgard Theiss, a Belgian national, will be responsible for this area as a consultant.
The 38-year-old Edgard Theiss joins from the Zühlke Group, an engineering and consulting services company, where he has worked as a line manager in product development for the past seven years. For him, the key to a company's success lies in a high rate of innovation, according to a press release. And these innovations need to be marketed correctly. "The more complex an innovation, the more difficult it is to communicate and the more important customized marketing is. This is where Brenneisen Communications' traditional expertise comes full circle," he is quoted as saying.
