Scholz & Friends Zurich: Sunrise for the new Sunrise claim
Over the next few days, Sunrise will unveil its new brand slogan, «Everything for your day. Sunrise,» with the greeting «Good morning, Switzerland.».
The new claim is intended to be a signal both for an even more consistent customer orientation of the company and a clear internal message to the employees to achieve this goal together, writes Scholz & Friends Zurich in a statement on Monday. The new claim will be presented to the public for the first time in the coming days in a unique special motif. The content-related connection between the brand name Sunrise and the special claim of the brand towards its customers will be expressed prominently and strikingly, it continues: Just as the sunrise as the eponym of Sunrise conveys warmth and energy, joy and optimism, the company also promises the customer to reliably give everything for his day at any time with this resolution.
The special motif is a harbinger of the new audience campaign that will follow in mid-June. With a long-term communication strategy, the new claim "Everything for your day. Sunrise" will also be staged here more strongly in the context of the brand name in the future. The existing Sunrise logo will continue to be used in its usual form. The motif will be placed in all major national and regional daily newspapers in Switzerland. The ad will be flanked by the "I love CH" sunrise campaign on Facebook, where users can choose their favorite canton.
Responsible at Sunrise: Friederike Arik (Marcom Manager Tactical Advertising), Daniela Belaid (Manager Strategic Brand Communication), Anna Leutar (Marcom Manager Tactical Advertising), Eveline Oehrli (Specialist Corporate Communications), Patrick Römer (Marcom Manager Marketing Communication), Peter Schilde (Manager Marketing Communication), Natasja Sommer (Director Corporate Communication), Marina Stierli (Manager Strategic Brand Communication). Responsible at Scholz & Friends Zurich: Marcin Baba, Sören Schröder, Christian Sommer, Ivo Hlavac, Mark Burow, Florian Ammann (Creation), Sarah Schulte-Herbrüggen, Tobias Händler, Britta Hartleb (Consulting), Cristina Tamargo (Art-Buying), Suze Barrett, Dennis Lück (Creation Management), Uli Geiger (Consulting Management), Wolfgang Steinhaus (Management). Photographer: Andreas Hempel. Prepress: RTK.
