Advico Young & Rubicam: Haute Couture for Beads4You
Advico Young & Rubicam further developed the branding campaign for Beads4You and created two haute couture-style designs.
Danish jewelry Trollbeads is available in all material and price categories, from glass and gold to precious stones. Advico Young & Rubicam has further developed the image campaign and created two haute couture-style motifs to promote the jewelry from Swiss supplier Beads4You. These have been in use among the affluent target group since this spring.
Responsible at Beads4You: Jessica Paul (overall responsibility). Responsible at Advico Young & Rubicam: Dominik Oberwiler (ECD), Martin Stulz (CD), Oliver Glutz von Blotzheim (AD), Andy Lusti (text), Elias Zurbuchen (DTP), Sonja Wyss (consulting), Schaub Stierli (photography), Ferco Dregelyvari / Detail AG (image processing).
