Doetsch Grether relies on the effect of BSSM
Doetsch Grether has commissioned BSSM to develop a new marketing campaign for its dietary supplement, Pernaton. The Perna extract, derived from the New Zealand green-lipped mussel, is at the heart of the communication strategy.
The dietary supplement Pernaton is sold through drugstores, pharmacies and health food stores. The campaign focuses on advertisements and PR in special interest magazines, consumer information, posters and stands at POS, and direct mailings to health professionals.
Responsible at Doetsch Grether, Basel: Andrea Meppiel Overall responsibility. Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Claudia Paganini (consulting). Photo: Eugen Leu and Partner, archive.
