A Cardinal, freshly tapped
A new draft beer from Cardinal has recently hit the market. The creative team at Wirz is targeting young partygoers rather than the older regulars at the bar with their advertising.
The new Cardinal Draft has been available in two varieties in stores, bars and restaurants since the beginning of May. The first is the refreshingly mild Cardinal Draft Original with the typical character of a modern draft beer. On the other hand, as the tangy, fresh Draft Lime Cut. This mixed beer drink with a touch of lime promises the perfect way to cool down on hot summer days in a correspondingly cool campaign by Wirz Werbung. In order to position the new fashionable drink with the targeted young audience, Philipp Skrabal and his team worked with trendy images from the young party scene. For ten films, which are designed for viral distribution online as well as on TV, the creation brought an "authentic lifestyle of the target group" into the picture. Traditional terms from the world of beer such as "beer belly", "regulars' table" or "master brewer" are reinterpreted and break with old beer habits. What is refreshingly new and different about Cardinal Draft 2011 is not only the content, but also the surroundings. This starts right at the top: with an innovative pull-off mechanism. This makes it easy to open the beer by hand or even with charming lips, as the commercial by Markenfilm Schweiz shows. It is accompanied by the currently very popular music of the Round Table Knights. A soundtrack that also fits in with Cardinal's sponsorship commitment. The label is an important partner at all major open airs in Switzerland. pan
