Advico Young & Rubicam: "Onion rings are always a win"
After a 15-year hiatus, Snacketti’s onion rings were reintroduced last year. Now, the creative team at AY&R is proving with a new campaign that onion rings are «always a winner.».
Advertisements draw attention to the fact that it is impossible to lose with Onion Rings and refer readers to Facebook. The Facebook app and classic banners then invite users to play a round of Tic Tac Toe with the Onion Rings. The joke is that the game is programmed so that you can't lose. As a reward, you can download the "Onion Ring" ringtone for free.
The campaign was launched in mid-May.
Responsible at Zweifel Pomy-Chips: Roger Harlacher, Christoph Ernst, Stefan Märki, Andrea Scherer. Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Marietta Mügge (text), Annik Weber (graphics), Lisa Indlekofer, Rafael Tucev, Michael Hoehn (Flash and multimedia development), Cédric Demierre (programming), Pablo Koerfer, Pascal Trütsch (consulting), Sound: Jingle Jungle.
