Publicis: Extrême sensory seduction for Frisco
To get everyone talking about Frisco Extrême again in the summer of 2011, the advertising agency Publicis was commissioned to dramatize—in a striking and original way—the emotions that accompany this exquisite pleasure. The result is a TV commercial designed to convey the premium positioning of the Frisco Extrême brand.
The commercial is a kaleidoscope-like interplay of reality and fantasy that lets the viewer sink like a fresh, ripe strawberry into creamy white cream and leads him through a real-fantastic dream world into the middle of a spinning, colorful bouquet of desirable delicacies. For all its playfulness and magic, the spot is also intended to convey the desired naturalness and authenticity of the glacé. The film is a choreographed combination of photorealistic and surreal visual elements, underpinned by the summery, catchy soundtrack produced especially for the Swiss new discovery of the year, Tinkabelle, by the hit suppliers of Hit Mill.
And so that it does not remain with the purely acoustic lip service of the refreshingly natural Tinkabelle singer, Tanja not only lends her voice to the Cornet, but even bites into it, in a sensual pleasure scene, which is to sweeten the viewer the emergence from the kaleidoscope dream permanently. As an extra treat, the long version of the Frisco soundtrack will be available under the name "Strawberries and Cream" on the Gold Edition of Tinkabele's CD from summer 2011.
Responsible at Nestlé Switzerland, Icecream Frisco: Andreas Rodel (Marketing Director), Reto Eggimann (Brand Manager). Responsible at Publicis: Sacha Moser (CD), Viviana Chiosi (Art Director), Andrea Zanzerl (Graphic Designer), Jan Krohn (Copywriter), Derya Derdiyok (Art Buyer), Muriel Asté, Olivier Pasche (Consulting), Isabelle Hettel (Strategy). Shooting and animation: Uncle, Berlin. Composition: Fred Herrmann, Roman Camenzind (Hit Mill).
