New image for Pfadi Winterthur Handball
The Pfadi Winterthur Scout Association is breaking new ground and reinventing itself. Its proven partnership with Dachcom.ch—which has already developed a completely new website for the association—is entering its second phase.
Based on the new club values, the communications agency developed a film idea, a storyboard and a design for a handball trailer reminiscent of a "Fight Night" production. An authentic location was found in an old, disused production hall on the Sulzer site in Winterthur, with the entire first team appearing as the protagonists.
As a production partner, Habegger developed a script and took on the production and sound design. The trailer will be shown in regional cinemas, on regional TV and on various web platforms.
Responsible at Pfadi Winterthur Handball: Adi Brüngger (Management), Reto Hähnlein (Marketing). Responsible at Dachcom.ch: Cris Almer (AD), Röne Bertschi (consulting/strategy), Otto Gmeiner (overall responsibility). Responsible at Habegger: Samuel Röthlisberger (Producer), Anina Lijaskowsky (Production Manager), Chris Hanselmann (Director).
