Social Media: IAB Switzerland establishes task force

"Everyone wants to participate, but very few know how," says Ueli Weber, president of IAB Switzerland. According to Weber, a lot of important data and recommendations are missing. For example, the advertising impact in the area of social media marketing has hardly been researched. Companies obviously see themselves in a bind, but without knowing the path and goal of the adventure. Although there are some top-class social media experts in Switzerland, each of them only has data and information on individual aspects. In the future, the knowledge and experience will be bundled in the IAB task force. Mike Schwede, Florian Wieser, Remo Prinz, Manuel P. Nappo, Markus Popp and Thomas Hutter will provide the relevant know-how. The project is headed by Stefan Obwegeser.

The findings will primarily be available to IAB members, but the entire online and marketing industry is also expected to benefit through expert contributions and events. The work of the new group will start in June, and the first results are not expected to be long in coming.