Futurecom reenacts TV commercial for Colgate
Futurecom is supporting Colgate White One's TV campaign with an online campaign that focuses on user-generated content.
Users are being asked to produce their own interpretation of the Colgate Max White One TV spot and submit it to an online vote, as the agency writes in a statement. For this purpose, it has designed a microsite on which users can re-enact the TV spot on their PC using their webcam - or upload their own video or slideshow. The users put in a lot of effort and produce contributions that are in no way inferior to the original, the statement continues. Creative, humorous and with their very own signature. The entertainment value of the contributions is so great that so far more than 110,000 users have visited the site in Germany. In Austria, the campaign is just getting underway.
> To the competition
Responsible at Colgate-Palmolive, Germany: Gabriele Schelwies (Integrated Communications & eBusiness Manager). Responsible at Futurecom: Thomas Engeli (ECD), Patrick Bucher (concept/text), Julia Miller (graphics), Nina Remmers (consulting), Boris Manhart (consulting), Thomas Charrière (IT), John Hiltebrant (IT), Lisa Indlekofer (Flash development), Isabelle Bischoff (graphic banner).
