Facebook does not want a "vacation without Facebook
Facebook takes issue with Switzerland Tourism’s call for «Vacations Without Facebook.» Three days after the campaign of the same name was launched, the social network blocked its Facebook app early Monday morning.
"Facebook apparently doesn't want you to take a vacation without Facebook," reads the error message on the campaign page. Contrary to speculation, the social network's terms of use have not been violated, Daniela Bär, media spokeswoman for Switzerland Tourism, assures Pressetext. "Such an own goal would be a super gau for us". A spokesperson for Smly Social Media Productions, which was involved in the campaign, confirms that Facebook is still waiting for an explanation.
The incident has already generated enormous media coverage at home and abroad. "We didn't plan this, but we are pleased that the campaign has received so much attention as a result," Daniela Bär, media spokeswoman for Switzerland Tourism, told Pressetext.
> SFLB: "Holidays without Facebook" launched for Switzerland Tourism
