Heads launches behavioral branding platform

Social media and the resulting loss of control by companies over their employees' communications are increasing interest in managing the corporate brand internally even more systematically, Heads writes in a statement. Nevertheless, there is still relatively little information available on "brand management from the inside." That's why Heads launched a knowledge platform on behavioral branding on the Web this week. At Behavioralbranding.info contains theoretical and practical examples to show the opportunities and possibilities offered by this still relatively young marketing discipline.

The agency is convinced that it pays to communicate internally just as professionally as externally, it continues. It is not only since the advent of social media that companies that build a culture of trust and continuously promote the company's goals to their employees have been more successful.