Publigroupe sells Emphasis Video Entertainment
Publigroupe is selling its subsidiary Emphasis Video Entertainment to Advanced Inflight Alliance, an international in-flight entertainment company based in Munich.
According to the announcement, the sale of this business division is part of the simplification of the Publigroupe Group structure. As a result of this reorganization, Custom Publishing has no longer been a separate business segment since 1 January 2011. Publigroupe will now focus its activities on the three segments Media Sales, Search & Find and Digital & Marketing Services.
The other activities of the Asia-based Emphasis Group in the area of custom publishing (Emphasis Media) have been integrated into the Media Sales segment of its Asia division, which has been managed from Singapore since January 2011. According to the press release, this integration has further strengthened marketing and sales activities in this region for the benefit of local media partners.
The agreement between Publigroupe and Advanced Inflight Alliance was signed on May 17, 2011. The contract is expected to be concluded in June 2011.
