Cannes Lions: Ikea is "Advertiser Of The Year
The organizer of the International Creative Festival in Cannes has named the Swedish furniture store Ikea as this year's "Advertiser of the Year".
Its marketing strategy, decentralized structure and cooperation with various agencies allow the company to adapt its campaigns to the respective conditions and cultural characteristics of a country, according to the statement. Over the years, Ikea has produced creative, unconventional and humorous advertising. The company has also been successful at the advertising festival: Ikea won a Cannes Lion for the first time in 1991. Since then, it has collected around 50 Lions.
Work by Ikea honored in Cannes:
(2009: Clothesbeast, DDB Germany)
Film Grand Prix in 2003 for "Lampe"
(2009: Billy, Grabarz & Partner, Hamburg)
