Advico Young & Rubicam: New radio spots for Sportplausch Wider
Advico Young & Rubicam has produced new radio commercials for Sportplausch Wider. They are narrated by voice impersonator Toni Graber.
Sportplausch Wider has the world's largest selection of bicycles and bicycle accessories, the agency writes in a press release. Logically, the Swiss specialist sports store is known all over the world. This is dramatized with a multilingual radio commercial series, narrated by Toni Graber (picture). The Lucerne native has an extraordinary talent: he imitates languages. The Videosin which the winner of the hearts of the casting show "Die grössten Schweizer Talente" showcases his talent, went around the world and made him a star.
> Spot "Dutch"
> Spot "Russian"
> Spot "Spanish"
Responsible at Sportplausch Wider, Wallisellen: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam, Zurich: Markus Gut (CCO), Marietta Mügge (text), Selmi Tonstudio (production).
