McCann Erickson: Anniversary campaign realized for Coca-Cola
To celebrate its double anniversary—125 years worldwide, 75 years in Switzerland—Coca-Cola is treating its fans and itself to a special gift: the retro «Ultra» glass bottle and a launch campaign.
Coca-Cola is celebrating two anniversaries in May 2011 and is launching an iconic 0.33-liter glass bottle, whose design is based on the original shape of the original Coca-Cola bottle from 1886. The campaign, developed by McCann Erickson Zurich on the occasion of the new launch and consisting of two audience spots and a trade ad, has the task on the one hand of recalling the long tradition of the soft drink manufacturer, the agency writes in a statement. At the same time, however, the purist presentation of the product is also intended to revive Coke's premium character.
The TV commercials will be broadcast throughout Switzerland from June. The print subjects have been placed in the trade press since the beginning of May.
Responsible at McCann Erickson: Annika Seidel and Christiane Hahn (consulting), Folker Wrage (CCO), Denise Frech (AD), Sascha Borsai (text/concept), Constantine Wrage (producer). Responsible at Coca-Cola Switzerland: Alessandra Nicoletti (Marketing Manager Soft Drinks Coca-Cola Switzerland). Film / Post Production: Ultra Images (Sandra Monse, Andy Weimer, Tino Wohlwend, Oliver Newbould, Stephen Williams). Recording studio: Jingle Jungle (Sandro Palomba, Federico Bettini).
