Wunderman lets Microsoft partners soar to heights across Europe

The aim of the game is to train partners in selling Windows 7. The partners are introduced to rather dry topics such as licensing models in a playful way. Part of the campaign also deals with the new Microsoft product Office 365, which will be launched on the market in June.

Wunderman realized "Reach The Cloud" as a central platform. The centerpiece is a game that extends over three levels and lets the partners take off in a space glider. Participants have to answer questions on their way to becoming Microsoft experts. The campaign is being rolled out centrally by Wunderman Zurich for all 11 participating European countries.

Anyone who plays through all the levels will not only learn everything there is to know about Windows 7 and Office 365, but will also automatically be entered into the prize draw for the main prize. The winner will experience a 25-minute flight in the L-39 Albatros military jet with dizzying maneuvers such as loops and steep climbs and descents. In addition to local prizes such as the Windows Phone 7, the first 250 participants will receive a remote-controlled helicopter. But to win, players also have to answer tricky questions, the solutions to which can be found in the knowledge database at any time. In this way, Microsoft fills even the smallest gaps in the partners' knowledge.

Responsible at Microsoft: Christian Frei (Central Marketing Group Lead - Western Europe HQ), Alex Solomon (Integrated Marketing Communication Lead - Western Europe HQ), Michel du Croix (Windows Intune Lead & Breadth Program Manager). Responsible at Wunderman, Zurich: Daniel Schranz (Art Director); Florian Tillmann, Sven Rufer (Text); Milan Pavic, Julia Milller (Screendesign); Patrick Biner, Simon Kaufmann (Consulting), Roberto Eichin (Programming).