Goldbach Award 2011: The winners
Contexta won the Crossmedia Award for «Lost in Val Sinestra,» which was presented for the eighth time on Tuesday. The Social Media Award, launched this year by the Goldbach Group, went to Brack Electronics, Rod Kommunikation, and Jung von Matt/Limmat.
A total of 36 works were submitted for this year's Crossmedia Award, according to a statement. The 10-member jury, headed by Marco Taborelli, was impressed by the diversity and creativity that distinguished the works. They awarded gold to the campaign "Lost in Val Sinestra"which was realized by Contexta/Hinderling Volkart on behalf of Swisscom TV. Silver went to "Migipedia", bronze won the "M-Budget WG". Jung von Matt/Limmat is responsible for both campaigns on behalf of the Federation of Migros Cooperatives.
The Social Media Award, which was presented for the first time this year, honored the three categories "E-Commerce", "Dialog/CRM and Integrated Communication" and "Branding". Under the direction of Leila Summa, the 13-member jury of experts selected the following winners from the 23 entries: Brack Electronics in the "E-Commerce" category, Rod Kommunikation with "Slow down. Take it easy." in the category "Dialog/CRM and Integrated Communication" and Jung von Matt/Limmat with "M-Budget WG" in the category "Branding".
