Station: The M-Festivals promotion enters its second round
The M-Festivals summer promotion heralds the start of the 2011 open-air season. The promotion was once again realized by the Zurich agency for digital communication Station.
The online competition is at the center of the M-Festival presentation "Pimp your festival"The agency writes in a press release. The game is all about setting up a tent with friends and going out to catch votes. Combining the competition with Facebook and Twitter allows for a target group-oriented approach.
The tent with the most votes per festival will win a Pimp Your Festival package: free festival passes, a VIP tent with sleeping mat in a good location for four people as well as food and drink vouchers and a festival kit.
> To the summer promo M-Festivals 2010
Responsible at Migros-Genossenschafts-Bund: Urs Engler, Patricia Zingg. Responsible at Station: Patman (CD), Debora Hirsch (project management), Patrick Stoll (consulting), Mike Fischer (design), Roger Burkhard, Osiris Roost, Curdin Pitsch (design), Ennio Cadau (texts), Fabienne Haltinner, Felicitas Heyerick (collaboration).
