Publisuisse Mediavision on "Future, Media, Marketing
On May 5, Martin Schneider, Director of Publisuisse, welcomed more than 400 professionals from the fields of marketing, communications, and advertising to the Publisuisse Mediavision event in Studio 1 at SF. The conference’s theme was «Future | Media | Marketing.».
Speakers Christian Blümelhuber, Professor of Euromarketing at the University of Brussels, and Marcus Schögel, Head of the Institute of Marketing at the University of St. Gallen, pointed out that TV will continue to be the No. 1 mass medium in the future and is likely to become even more attractive with the new interactive possibilities. The right combination of online and offline media will be decisive, according to a Publisuisse press release. A key point for the participants was the opinion of the speakers on the impact the development of the media will have on the marketing and communication measures of advertising companies.
