Net Metrix Profiles 2011-1 published

The daily reach is shown as an average value over all individual days in the investigation period and as a weekday and weekend average value. According to the statement, Net-Metrix-Profile now also offers the possibility of evaluating which websites are accessed more during the week and which are accessed more frequently at the weekend.

In addition to daily reach figures, monthly and weekly reach figures continue to be published for websites, booking units and networks.

Change in population

People aged 14 and over who are resident in Switzerland or Liechtenstein and use the Internet form the population of the study. At around 5.2 million, the population of the Net-Metrix-Profile 2011-1 study edition is approximately 5 percent larger than in the previous year. On the one hand, the "widest user group" of the Internet (persons with Internet use in the last three months) has grown by around 3 percent and, on the other hand, the permanent resident population has increased by around 2 percent.

Change in usage habits: More clients per user

The unique clients measured in Net-Metrix-Audit form the basis for determining the reach of unique users. The total number of unique clients measured in Net-Metrix-Audit increased more strongly than the reach of unique users in a year-on-year comparison. According to the statement, this reflects the fact that online users tend to use the Internet via more devices. Year-on-year, internet usage via mobile devices in particular has increased sharply. In Net-Metrix-Profile 2011-1, an average of 2.3 unique clients (individual devices or Internet browsers) were identified per person in the overall universe. In the previous year, this figure was around 1.8 unique clients per person.