Büro Troxler: Guerrilla action at Lucerne main station
The agency Büro Troxler carried out a guerrilla marketing campaign at Lucerne Central Station on behalf of the Institute for Continuing Education at the KV Bildungszentrum Luzern.
Passers-by came across long jump bars in front of the Arc de Triomphe. The floor stickers with the inscription "Make a career jump now" invited passers-by to jump off. The Institute for Continuing Education at the KV Bildungszentrum Luzern wanted to draw attention to its wide range of courses.
