Grayling takes off for British Airways
British Airways has chosen Grayling as its agency partner. The PR agency will support the airline with its reputation management in both Europe and the Asia-Pacific region.
Grayling's range of services for British Airways includes public relations in both regions, coordination of international activities, strategic communications consulting and crisis communications, according to the press release. The contract is set to run for three years and covers services in 38 countries. The individual locations form a global network that is managed centrally from the Grayling offices in London and Hong Kong.
