William & Kate marry in a mini-convertible
To mark the Royal Wedding, Draftfcb/Lowe staged a guerrilla wedding for Mini that unfolded in real time, featuring real British guards, an enchanting couple dressed as William and Kate, and three Mini convertibles.
Just in time for the wedding of Prince William and Kate Middleton on April 29 at 11 a.m. UK time, Mini is congratulating the modern royal couple with a tribute under the motto: "Yes, I will. Mini forever". The campaign has delighted Mini and Royal fans in Zurich's city center and on the lakefront, the agency said in a statement. At the same time, promoters handed out British pennants, wedding sweets and royal invitations to a Mini convertible test drive. The guerrilla promotion was picked up by several media outlets, including Blick.ch and Tele Züri, and featured in the news.
Responsible at Mini: Eveline Bauert (Head of Communications), Daniela Geiger (Communications). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Tizian Walti (Text), Rolf Jeger, Martin Gonzenbach (Consulting), Nina Böhi (Kate), Maximilian Kortmann (William), Martin Gonzenbach, Martin Rubli, Christoff Strukamp, Cinthia Stettler, Matthias Ziehsack, Mateja Aleksic (Guards), Deborah Buccarella, Alessandra Christen (Flyer Girls).
