BSSM with new partner
Jürg Moosmann, Head of Marketing at Baloise for many years, will join the BSSM advertising agency in Basel as a partner on May 1, 2011.
As the company announced on Monday, Jürg Moosmann is to become a partner in the BSSM advertising agency and join the business at an operational level. Moosmann was with Baloise for twelve years, most recently as Head of Marketing Switzerland. Under his leadership, the insurance company launched the Security World two years ago. Before joining Baloise, Jürg Moosmann was Managing Director of Warteck Brauerei & Getränke (Feldschösschen Group) and worked in marketing at Sport-Toto-Gesellschaft.
The 51-year-old from Basel specializes in marketing analysis, marketing strategies and brand management and is a lecturer at Lucerne University of Applied Sciences and Arts. Alongside agency director Roger Berthoud, CD Urs Schneider and copywriter/concept developer Hannes Müller, Jürg Moosmann will join the management team. He will be responsible for strategic brand management tasks and, together with the agency manager, for the agency's new business.
BSSM offers consulting and creative services in all areas of brand, corporate and marketing communication. BSSM's client portfolio includes Basellandschaftliche Kantonalbank, Cellpack, Coop, Doetsch Grether, Franke, Kestenholz, Haecky, Warteck Invest and Bäckerei Hug. BSSM employs 15 people and is a member of BSW Leading Swiss Agencies.
