Marketing Day 2010: The Best of 50 Submissions

What must companies do to ensure that brands resonate with people? What factors are important and relevant to customers? And why does emotional marketing work well for some companies but hardly at all for others? The industry will find possible answers to these questions at the upcoming Marketing Day on March 9 in Lucerne. International speakers, such as U.S. bestselling author James H. Gilmore, will share new insights and practical ideas with the expected 1,000 attendees at the KKL. Other speakers include Simonetta Carbonaro, professor of Humanistic Marketing and Design Management at the University of Borås in Sweden, and David Bosshart, CEO of the GDI in Rüschlikon since 1999.
As the highlight of the event, Switzerland’s best marketing ideas will then be honored with the Marketing Trophy, and the Audience Award will be presented. The Marketing Trophy is awarded annually to recognize the most innovative and successful marketing ideas in Switzerland. «The Marketing Trophy is the Oscar of Swiss marketers,» says Uwe Tännler, President of Swiss Marketing and Chair of the Organizing Committee for Swiss Marketing Day at the KKL Lucerne. The award is presented by Swiss Marketing, the largest professional organization for marketing and sales in Switzerland. The nominations and winners are selected by a ten-member expert jury chaired by Marco Bernasconi, Managing Director of Wemf for Advertising Media Research.

The best Swiss marketing campaigns are nominated
The nominees for the 2010 Marketing Trophy have been announced. An interdisciplinary jury selected the best Swiss marketing campaigns of the year that is coming to a close from among 50 entries.
Nominees in the Large Companies category: Kuoni (repositioning of the Kuoni and Helvetic brands), Six Multisolutions AG (campaign for mobile vouchers), Volvo (launch campaign for the Volvo XC 60), Phonak (campaign for the Hear the World Foundation), and Service industriels de Genève (launch of the Eau de Genève brand).
Medium-sized company category: Erlebnis Schweiz, Nidau (promotion for corporate events and client functions), and Rugenbräu (campaign for Swiss Highland Single Malt Whiskey Ice Label).
Nominated small businesses: Freshbox (fruit subscription campaign) and Natura Güggeli (overall concept).
In the NPO category: Pro Kloster Einsiedeln Foundation (Klosterplatz.com – Campaign to Renovate Klosterplatz), Switzerland Tourism (Felsenputzer Campaign), Heks (Give Help Campaign).