Ringier: Edelweiss in a new guise
Nach sechs Jahren im selben Kleid erscheint das Mode- und Lifestyle-Magazin Edelweiss in neuem Layout: mit mehr Bildern, Kultur, Reportagen, Mode und Beauty. Für das Umstyling wurde das Designstudio Schaffter Sahli beauftragt.
The monthly women's magazine, Edelweiss, was launched by Ringier Romandie in 1998. The magazine got off to an extremely successful start, now has 96,000 readers (Mach Basic 2011-1) and is the market leader in its segment in French-speaking Switzerland in terms of readership and advertisers. Now the design studio Schaffter Sahli, headquartered in Geneva, has been commissioned to tailor a new dress for Edelweiss. It should be simple and elegant, but dynamic and modern at the same time, according to a Ringier release.
Under the leadership of Laurence Desbordes, editor-in-chief since 2005, the editorial team designed new sections, new forms of presentation and information on fashion, beauty, culture and design. The magazine's leading sections, such as "Les lieux qui comptent," fashion trends, innovations in cosmetics and wellness, literary and musical discoveries, and events, can still be found in the magazine.
The new Edelweiss will be published this Friday, April 29, at every newsstand in Switzerland.
