Namics sharpens Smile.Direct brand with new campaign
Following last year's campaign, Namics worked with the direct insurer to refine the brand's profile and developed a new campaign for auto, home, and the new motorcycle insurance.
The new claim "The most direct insurance company in Switzerland" is intended to get to the heart of the brand's USP across all products: Lean structures and absolute cost awareness in the interests of the customer. The new motifs for car, household and the new motorcycle insurance will be launched in a broad-based cross-media campaign in April. Among other things, big posters, print motifs, banner campaigns, iPad ads and a competition are planned.
Responsible at Smile.Direct: Mirjam Hadorn. Responsible at Namics: Lars Holthusen (consulting), Regula Scherrer (consulting), Felix Widmaier (consulting, conception), Dominik Ruckli (conception, creation and Flash).
