Last but not least: Best friend and worst enemy
When you can't seem to stick to your workout routine, it's often his fault: your inner slacker. With Reebok, it's time to take him on. The sportswear brand makes sure your good intentions become reality—and, if necessary, gives couch potatoes a little kick in the butt.
It's easy to break a resolution if nobody knows about it. However, it is much more difficult if you have told friends and acquaintances about your plans. This is exactly where Reebok's social media campaign comes in. Once you have bought the new running shoe from Reebok, the "Promise Keeper" ensures that you stick to your training plan. The online character informs the respective contacts in social networks about running goals and successes. Praise is due to the diligent. The "Promise Keeper" is merciless to the lazy. Ingenious, but pretty nasty.
http://www.youtube.com/watch?v=5wCc7RKMz4g
