Tonhalle Orchestra Zurich: New appointments in the Communications and Marketing Department
Michaela Braun has headed the Communications and Marketing Department of the Tonhalle Orchestra Zurich since March 1, 2011. In this role, she succeeds Catherine Abraham.
In addition to coordinating and managing marketing, public relations, fundraising and graphics, the position now includes acquiring and managing sponsors, according to a statement Wednesday. Michaela Braun worked for UBS for eleven years in cultural sponsoring and was responsible for the marketing of the UBS Verbier Festival Orchestra and the exhibition "Vincent van Gogh. Between Earth and Sky: The Landscapes" at the Kunstmuseum Basel. Prior to that, she worked abroad for international organizations in the press service.
The Tonhalle Society Zurich, as the sponsoring association of the Tonhalle Orchestra Zurich, will in future rely on systematic fundraising and targeted sponsoring as additional financing instruments, according to a statement. A new position has been created for this purpose in order to establish a long-term budget policy geared toward sustainability. Andrea Christiane Müller has been responsible for the development and implementation of fundraising for the Tonhalle Orchestra Zurich since March 1, 2011. She is also responsible for looking after the Benefactors' Association. Müller comes from a marketing background and studied fundraising at the ZHAW in Winterthur. She has previously worked for agencies and foundations in Germany.
For the area of marketing Christian Eigner, for public relations Katharine Jackson responsible for the graphics Eva Menghetti.
(Copyright pictures: Aschi Meyer)
