Draft FCB/Lowe: New appearance for the MS company
Draft FCB/Lowe Group has created a new brand identity and campaign for the Swiss Multiple Sclerosis (MS) Society. Instead of glamorous elite athletes, the campaign focuses on people living with MS.
The individual motifs with statements such as "Giving up is not an option. ", "Every step is a marathon. " or "Life is not a training session." are intended to raise awareness of MS and at the same time encourage those affected to persevere. Although one person in Switzerland is diagnosed with MS every day, there is a lack of understanding for the challenges faced by those affected, according to the agency. Normal everyday life is an immense challenge for MS sufferers and can only be overcome with an iron will and the help of relatives and professional helpers. The Swiss Multiple Sclerosis Society is therefore committed to ensuring the greatest possible independence and quality of life for MS sufferers in Switzerland with numerous services.
Draft FCB/Lowe Group currently realized the new and holistic appearance of the MS company, from the design concept for printed materials, the revised Web presence to the campaign subjects.
Responsible at MS companyVera Rentsch (overall responsibility, Director of the Swiss MS Society), Patricia Monin (Head of Communications), Regula Muralt Spescha (Head of Public Relations and Fundraising). Responsible at Draft FCB/Lowe Group: Daniel Comte (Executive Creative Direction), Frédéric Nogier (Art Direction), Tizian Walti, Samuel Knaus (Text/Concept), Catherine Purgly (Strategy), Marie-Theres Ott, Deborah Buccarella (Consulting), Sven Germann (Photography), Patrik Rohner (Image Processing).
