SFLB: Mountains become Berglis
M-way, the Swiss E-Mobil Center, is launching a new campaign for electric two-wheelers just in time for spring. For anyone who’s never ridden an electric bike before, let me tell you this: it’s incredibly fast, without requiring much pedaling.
Of course, this applies especially when riding uphill. As a result, according to an SFLB press release, we’re likely to see a lot of summit climbers on e-bikes in the Swiss mountains this spring.
The campaign will go live in mid-April: on billboards, on public transportation, online, in daily newspapers, and on the radio.
Contact person at M-way: H.J. Dohrmann (Executive Management), Thomas Schröder (Head of Marketing/Communications), Doris Kessler (Marketing/Communications), Adrian Bührer (Online Consulting). Responsible at SFLB: Simon Staub (Art Direction), Diana Rossi (Copy), Peter Brönnimann (Creative Director), Niels Schäfer (Graphic Design), Anna Colby (Art Buying), André Stäheli, Fiona Gottwald (Consulting), Stephan Schacher (Photography), Patrick Rohner (Image Editing). Radio spots: Jingle Jungle.
