Evoq for Ringier Print: Party launches its own election newspaper
With the founding of the RP party and the launch of an election newspaper, Ringier Print is shaking up the Swiss political landscape ahead of the National Council and Council of States elections. The target audience includes current and future members of parliament, party leaders, and communications agencies.
With the election newspaper and the party slogan "RP - We make pressure", the newspaper printing company wants to make potential parliamentary candidates aware of the advertising impact of the communication medium "newspaper" and show how Ringier Print can contribute to electoral success. Using a Swiss map, interested parties can see how many voters they can reach in which cantons. By means of concrete calculation examples, the candidates learn what an election newspaper costs. With the slogan "Those who vote for the Ringier Print Party know what they have", the newspaper printing company wants to launch the election autumn 2011 already today. The print shop is supported in this by the Zurich agency Evoq Communications.
Responsible at Ringier Print: Michael B. Norton (Head of Marketing and Sales), Nadine Zuberbühler (Design). Responsible at Evoq Communications: Adrian Schaffner (mandate management), Judith Knapp (concept), Nadine Burri (text).
