Wunderman: Cross-media campaign for Ford Focus
Wunderman created a grand unveiling for the new generation of the Ford Focus. Eight of Ford's prominent brand ambassadors were brought on board for the "Meet Your Star" campaign.
On the Facebook fan page, fans were able to get to know the new star of the compact class even before the official market launch at this year's Geneva Motor Show and apply for a meeting with their favorite star. Those who collected the most "likes" by the end of the Motor Show could, for example, board the track with Ueli Kestenholz or thunder around the kart race track with Seven. The meetings of the lucky winners with the Ford stars will be filmed by a team from the new cross-media TV station Joiz and distributed via Facebook app, the Ford website and via Joiz itself.
For everyone else, the "Meet your Star" truck toured Switzerland until the beginning of April, presenting the new compact. In addition to the cars on display, entertainment was provided by the technology exhibition in the truck and a four-person dance show. The Meet Your Star tour was supported by advertisements in 20 Minuten and local radio spots.
Responsible at Ford Switzerland: Danijel Dzihic (Marketing Manager), Duri Sulser (Head of Communications), Marc Brunner (Brand Manager), David Christen (Product Manager). Responsible at Wunderman: Thomas Engeli (ECD), Lena Nasdal (Text), Daniel Schranz, Milan Pavic (Art Direction), Veronica Futterknecht (Graphics), Julia Miller (Screen Design), Gert Schröder (MD), Stéphanie Bertschi, Gabriel Szalai (Consulting), Oliver Läubli, Paolo Brocco, Dogan Oezgen (Programming).
