Swiss sports television with rising usage figures
In March, Swiss Sports TV recorded its highest viewership figures to date since it began broadcasting.
Viewer development of Swiss sports television continues to follow a positive trend, according to a statement on Thursday. Rising usage figures, as well as increasingly frequent top ratings in market shares and reach, show that SSF's programming is having a positive effect on viewers' viewing behavior. Average usage in particular is an important indicator of the quality of the program. With programming highlights such as the matches of the Swiss Football Cup, the Handball Champions League and the Zurich Open, SSF was able to keep viewers in front of their screens longer in March than before.
