Zeta lets animals speak for Interhome
The Zeta agency has developed an international advertising campaign for Interhome in the area of purchasing.
The campaign is aimed directly at house and apartment owners and encourages them to rent out their second home in a charming way. The landlord of vacation homes and apartments is positioned as a competent and trustworthy partner, summed up in the claim "Carefree renting".
The idea: Characteristic animals are representative of the different types of landlords whose
Interhome's environment and offerings: the home-style dog in a family environment, the
The elegant cat in the classic villa, the urban goldfish in the modern city loft and the cheerful
Bird in a rustic chalet. Strikingly realized: In addition to their primary residence, the characters always have a second, empty home, which, however, remains unused. Underneath is the headline "Use what you don't use".
Responsible at Interhome: Walter Buschta (Head of Marketing), Roger Müller (Head of Purchasing), Martin Frank (Brand and Communication Manager), Philipp Grieder (Project Manager Marketing). Responsible at Zeta Zurich: Ibrahim Zbat (CD), Helen Lagger (text/concept). Photos: Fotosolar, Lucerne. Styling: Monica Keller. Image editing: Andy Jossy (KRT, Lucerne).
The idea: Characteristic animals are representative of the different types of landlords whose
Interhome's environment and offerings: the home-style dog in a family environment, the
The elegant cat in the classic villa, the urban goldfish in the modern city loft and the cheerful
Bird in a rustic chalet. Strikingly realized: In addition to their primary residence, the characters always have a second, empty home, which, however, remains unused. Underneath is the headline "Use what you don't use".
Responsible at Interhome: Walter Buschta (Head of Marketing), Roger Müller (Head of Purchasing), Martin Frank (Brand and Communication Manager), Philipp Grieder (Project Manager Marketing). Responsible at Zeta Zurich: Ibrahim Zbat (CD), Helen Lagger (text/concept). Photos: Fotosolar, Lucerne. Styling: Monica Keller. Image editing: Andy Jossy (KRT, Lucerne).
