SRF: SF loses 0.7 percent market share, radio remains stable
At its annual media conference, Swiss Radio and Television (SRF) takes stock of the past year. The market share of Swiss Television (SF) fell by 0.7 to 32.6 percent. That of Radio DRS rose by 0.1 to 61.7 percent. Looking at the figures over the past ten years, both television and radio market shares have remained roughly stable. In contrast, consumption of multimedia offerings has increased.
Swiss television and DRS radio continue to be the most popular stations in the country, SRF announced at its annual media conference in Zurich on Tuesday. The German-speaking Swiss audience used SRF's offerings for an average of 14.4 hours per week in 2010. The six radio programs reached more than 2.9 million people daily in 2010, with an average age of 50.4. The three TV stations posted a combined market share of 32.6 percent; the average age of the TV audience was 55.1.
While the usage figures for radio and TV programs have remained stable over the last ten years, consumption of multimedia offerings has increased: Since 2009, monthly accesses (visits) to Sf.tv have risen by 52 percent to around 12.5 million, while Drs.ch achieved a 35 percent increase in the same period (around 1.6 million visits). The content available regardless of time and place, which includes audio and video-on-demand, podcasts and mobile apps, is attracting younger people in particular. On average, users of the radio and TV websites are 37.8 years old.
Program priorities 2001 - Elections and forest
In addition, SRF provided information on Tuesday about the program for the current year. One of the main topics will be the elections. Two major, trimedial programs - "Treffpunkt Bundesplatz" and "Decision 11: Election Day" - are devoted to the national and Council of States elections.
SRF is leading the way through the summer with various in-house productions. Among others, the "DOK" series "Als die Schweiz den Atem anhielt" (When Switzerland held its breath), which looks back on seven important events, is broadcast. For "Grüezi Deutschland," which can be seen on SF1, HD Suisse and 3sat, Frank Baumann goes to our big neighbor. There are also broadcasts on the thematic focus "Forest" (Forest.sf.tv).
The aim is apparently also to improve regional language exchanges, which have so far been According to the Federal Office of Communications (OFCOM) was given short shrift on SRG radio. Starting on June 20, "DRS 3 chez les Welsch" first looks at German-speaking Switzerland through the eyes of the French and then goes on a voyage of discovery in French-speaking Switzerland.
On radio, television and the Internet, SRF has been focusing on the cultural theme "Max Frisch: On the 100th Birthday of an Uncomfortable Man" since April 4, 2011. The launch on the 20th anniversary of the author's death will be followed by theme weeks from May 2 to 15, 2011, with broadcasts and features on DRS 1, DRS 2, DRS 3, DRS Virus, SF 1 and SF zwei. A hinge function between the radio and television content is to be provided by the complementary multimedia platform Maxfresh.srf.ch take.
