Advico Young & Rubicam: Telling stories for Migros Sélection
For Easter, Advico Young & Rubicam is promoting Migros’ Sélection delicacies. To do so, the agency showcased three of the most popular products and the stories behind them.
The displays take the viewer to the product's place of origin and tell them about the special features of the respective treat. For example, you learn that it is only possible to harvest the Moscato grape by hand or that a Brin d'Or contains exactly one liter of Race Normande milk. And that seals love New Zealand salmon just as much as Migros consumers.
Responsible at the Federation of Migros Cooperatives: Renate Korfmacher (Head of Brand/Label Management), Martin Haslinger (Senior Project Manager Brand Management Migros Brands), Nadine Geiger (Project Manager Media). Responsible at Advico Young & Rubicam: Martin Stulz, Dominik Oberwiler (CD), Sven Rufer (text), Fabienne Marcolin (AD), Petra Gayko (consulting), Annette Fischer, Bruce Connew, Hans Schürmann (photographers).
