Communicator of the month: Danielle Lanz
In March, the Swiss advertising agency SW named co-owner Danielle Lanz “Communicator of the Month” for March, on behalf of the entire Ruf Lanz agency. The
Advertising agency Ruf Lanz was voted Agency of the Year by the Art Directors Club Switzerland for the second time in a row in 2010. And at the APG Poster Night at the end of March, Danielle Lanz and Markus Ruf's agency was the big winner: in addition to a silver award, it won gold twice - once the "main prize", the Swiss Poster Award, for "the unholy alliance", the poster for Zurich's public transport company VBZ, which shows the two National Councillors Daniel Jositsch (SP) and Christoph Mörgeli (SVP) sitting next to each other in a streetcar, looking rather annoyed. The claim with which VBZ advertises the high density of stops in Zurich's transport network: "Luckily there's a stop every 300 meters in Zurich". As Swiss advertising appoints people rather than agencies as communicators, Danielle Lanz was chosen to represent the entire agency, according to a SW press release.
