KSB and Coop with a wink of the eye on April 1
The price competition between Coop and Migros could do with a bit of fun now and again, according to the agency Krieg Schlupp Bürge. That's why the creatives at KSB made a film for Coop that combines the latest price offensives of the two major distributors. With the better ending for Coop, of course. Because the protagonist of Migros - Mr. Klein - writes down the prices at the orange giant, but he goes shopping at Coop. Because you simply get more for your money there, according to the campaign motto.
The price competition between Coop and Migros could do with a bit of fun now and again, according to the agency Krieg Schlupp Bürge. That's why the creatives at KSB have produced a film for Coop that combines the latest price campaigns of the two major distributors.
With the better end for Coop, of course. Because the protagonist of Migros - Mr. Klein - writes down the prices at the orange giant, but he goes shopping at Coop. Because you simply get more for your money there, according to the campaign motto.
With the better end for Coop, of course. Because the protagonist of Migros - Mr. Klein - writes down the prices at the orange giant, but he goes shopping at Coop. Because you simply get more for your money there, according to the campaign motto.
The commercial was launched on April 1 in collaboration with the news portal Blick.ch.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing Services), Roland Fraefel (Head of Category Management).Responsible at KSB: Uwe Schlupp (Creative Direction), Samuel Knaus (Text/Concept), Claudia Schille (Art Direction), Dany Kielholz (Consulting Management), Andrea Braschler (Consulting). Production: Michèle Seligmann (Agency Producing, Stories AG). Production: Combo Entertainment. Director: Roman Peritz, Siro Micheroli. Camera: Michael Saxer. Music: Nova International. Media: Coop Media, Karin Heliopoulos and The whole Media.
